Being local translates to sustainable models of participation and partnerships.
Molly Rose got to know their neighbours like never before, as they became a favoured pit stop in the daily exercise routes of Collingwood residents. In addition to offering products through digital means such as a Virtual Guided beer tasting, experimentation occurred in concrete spaces too. New business partnerships flourished, including a local street market, and collaborations with local chefs and restaurants to host outdoor events.
This reflection inwards and then outwards brought together different communities under one roof, forming new bonds that strengthened the Collingwood, Abbotsford and Fitzroy communities. These connections drove participation in events, partnerships and sharing which allowed Molly Rose to weather the ups and downs of the pandemic — coming out stronger on the other side.
Tools are just tools, basics mattered more than the next, big thing.
What mattered most to everyone in the first 12 months of the pandemic was that basics mattered. No fancy new products or services could sway customers and peers to engage — it was the basics, the raw foundation of each business that customers relied on. Perimeter became a bookstore first and publisher second once again, whilst Molly Rose focussed on beers to be enjoyed at home and out of a home keg.
This even rang true in the upper echelons of corporate Australia as businesses halted projects, wrapped up those in progress, and did the bare minimum to stay alive. This focus to stay afloat fed a stronger desire to connect with clients and customers, learning and emphasising as the true lows of pandemic arrived in the form of long term lockdowns.
This move back to basics shifted the value of many goods and services, elevating those that were essential and knocking back those that were considered less so. In the case of Perimeter and Molly Rose, their core products became more sought after as the pandemic progressed showing that basics build a business.