Building on a much loved character
Location:
Melbourne, AUS
Year:
2021
Core Service:
- Create
- Implement
Client:
Book Runner Melbourne
Designers:
Dalton Bruyns
Katie Fridman
Callen Neasmith
Sasha Taylor
Suppliers:
Jack Fowler
Book Runner has enjoyed popular success during the depths of lockdown. With a strong Instagram base of supporters and customers the business has reached growth capacity. We were engaged to expand, extend and consolidate a range of assets and outcomes for Book Runner Melbourne.
Moving the business forward requires a digital approach to manage payments and inventory ensuring a tight integration to Instagram. A strong integration with Instagram will make handling fulfillments, payments and feedback easier allowing Book Runner to focus on sourcing the best loved books out there.
Book Runner is an excitable, playful second hand book retailer, uniquely positioned as inviting and friendly with a sophisticated, modular structure to its design. Complimented with retro style illustrations and colour pops, Book Runner’s design and tone of voice encompasses reliability in its service, approachability in nature and a dedicated champion for discovering renewed treasures for local bookworms.
Book Runner’s design effectively addresses difficult navigation challenges with unique search functions and accessible categories and genres - allowing users to ascertain their product in an efficient and understandable manner.
