Chong Office

Chong Office

20216 monthslocation • Melbourne, Australia
Designers:
  • Casey Chong
  • Katie Fridman
  • Dalton Bruyns
Services:
  • Branding
  • Business Development
  • Strategy
  • Type Design

Chong Office is the multi-faceted practice of artist Casey Chong. She works closely with material, aesthetics and the senses to bring together eccentric yet functional artworks that border furniture, sculptures and crafted objects.

Chong Office embraces ambiguity and contradiction throughout creative processes and refuses to be categorised by a single style or identity. Her featured pieces include ‘the Collapsed Stool’ and a biomorphic vase titled ‘Pop Pop’.

Chong Office builds upon the realm of possibility in functional art with an aesthetic that is classic in approach with a twist of eccentricity. We wanted to capture this in our branding and strategy for Chong office, taking a neutral stance to ensure we do not detract the attention and energy from Chong’s perspectives of her art. We also wanted to capture Chong’s passion for her craft by intertwining her personal interactions and experiences with her creative process into the branding.

Studio TunTun developed a layered identity that embraces the contradictions within Chong Office.

Six typographic logomarks in both latin and simplified Chinese scripts underpin the brand, with the logo being a vivacious interpretation of Chong’s family name in Chinese character [ ]. This typography translates to the expressive nature of Chong Office’s forms into a system that seamlessly flows from digital to print with artist seals applied to each physical piece.

The colour palette is purposely small and subtle with a cold grey with a tint of blue to evoke materiality. The rich black represents confidence in application and the cream white acts as the gentle overlay that is delicate and articulate.

Chong Office
Chong Office
Chong Office
Chong Office
Chong Office
Chong Office
Chong Office