Lee Ho Fook
Location:
Melbourne, AUS
Year:
2019
Core Service:
- Create
- Implement
Client:
Lee Ho Fook
Designers:
Dalton Bruyns
John Paul Wilkinson
Taking notes of inspiration from the settings of Lee Ho Fook, the roots of food, the history attached and the contemporary knowledge guiding forwards, the brand looked to extend the familiarity of place and comfort and build a base to which it can be hidden or highly present when required, but also add narrative that sought enjoyment.
Studio TunTun were engaged to simplify the menu’s and start the next phase of the business. The result was a clean evolution of branding borrowing imagery from the previous brand and bringing them together in a unified approach.
This resulted in a reduction of printing costs, reduced menus on the table and increased customer engagement.
