Westside Ale Works
Location:
Melbourne, AUS
Year:
2019
Core Service:
- Create
Client:
Westside Ale Works
Designers:
Dalton Bruyns
Daniel Hollander
Suppliers:
Made Visual
Grilli Type
Built around the flag, the central position of the wordmark reflects the locality of where they're from, the northern hemisphere, to where they now live, the southern — and the words running left to right represent the style of beers they make and where it is made — west coast IPA's made on the east coast.
Black and white were chosen to reduce printing costs to a minimum whilst allowing for a bold, text driven brand that could highlight the beer and products themselves.
