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In Office
Westside Ale Works

Westside Ale Works

20192 monthslocation • Melbourne
Designers:
  • Dalton Bruyns
  • Daniel Hollander
Services:
  • Signage
  • Strategy
Suppliers:
  • Made Visual
  • Grilli Type

Built around the flag, the central position of the wordmark reflects the locality of where they're from, the northern hemisphere, to where they now live, the southern — and the words running left to right represent the style of beers they make and where it is made — west coast IPA's made on the east coast.

Black and white were chosen to reduce printing costs to a minimum whilst allowing for a bold, text driven brand that could highlight the beer and products themselves.

Westside Ale Works
Westside Ale Works
Westside Ale Works
Westside Ale Works
Westside Ale Works
Westside Ale Works
Westside Ale Works